Social Media

Confused by all the different social media opportunities and how it can work for your business? Or do you know the benefits of social media marketing but need someone to do it for you while you concentrate on the core components of your organisation?

Did we say benefits? Absolutely. Businesses that take advantage of social media can communicate directly with customers and generate brand awareness. The key to a strong web presence is current and fresh content. Social media like Twitter, Facebook and blogs allow for your internet content to be relevant and up-to-date.

Twitter is one of the few places where it’s okay to repeat yourself. In fact, if you want to be sure of reaching your audience, you have to repeat yourself. And if your target market is mainly online at times when you are not, direct communication becomes impossible.
Perhaps you like to do your own Tweeting but Facebook and blogging isn’t your thing. Or perhaps you already have a copywriter for your site but can’t find time to send regular Tweets. CoachesVA offer a range of social media solutions, you can choose as many components as you like to create a complete social media marketing package to suit your needs.

CoachesVA can:

  • Research and monitor keywords for your website SEO (Search Engine Optimisation) – initial 2.5 hours research then a monthly or quarterly report (2 hours) showing growth, visitor profile, search analytics and suggestions for growth.
  • Maintain your Twitter account and send regular scheduled Tweets using Hootsuite (1.5 hour per week) to ensure your message reaches your audience when they, not you, are online. Your Facebook and Twitter accounts can be linked so that status updates are sent to both. Tweets will be tracked using Tweetstats.com
  • Create custom tabs  on your Facebook fan page for current and upcoming events / promos / workshops (2.5 hours).
  • Manage your Adwords campaign and increase conversions by attracting clicks, retaining traffic on your website and encourage them to take action. Our experienced copywriters can generate effective ads to maximise your pay-per-click budget.
  • Maintain your blog–sites with fresh, relevant content, rank higher on organic (unsponsored) web searches.
  • Promote your website by submitting it to free directories (for linkbacks), participating on relevant blogs and forums, write and solicit reviews on sites such as yelp.com and digg.com.
  • Send out a weekly, monthly or quarterly ezines (email newsletters) to subscribers.

And if you need content, we can do that too!

Forrester Research predicts that business spending on social media marketing will more than quadruple over the next five years, a huge growth on the $11 million spent in 2009. Are you one of the companies that’s going to leverage presence on social media sites? Don’t get left behind, contact CoachesVA today to find out how we can help you build and maintain your social media marketing strategy.

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