Twitter: Your bio line with Twitter allows for 160 characters. Use part of this space to tell followers to visit your website and what they will receive if they sign up for your email list. For example, “Get free XYZ tips at mywebsite.com.”

LinkedIn: a great social media platform for service professionals. There are two good places to invite potential email subscribers with LinkedIn. First is at the end of your Summary information. The other is in the Websites section, where you can provide a link to your site. The cool thing is that you can create a separate link that says, “Free XYZ Tips.” You can send this link to your home page or a specific page in which you have your email marketing form. Mine says “Free Website Checklist” and links to this page on my site. Just remember to select “Other” next to the Websites drop down menu so you can type in the text you want.

Facebook: If you have a Facebook fan page for your business, you can incorporate your email marketing form on its page. Here’s how it’s done.

1. Copy the code for your email marketing form.
2. Login to your Facebook fan page and look for the “More Applications” > Browse More link toward the bottom of the page.
3. Do a search for “Static FBML.”
4. Click the Static FBML link/icon and select “Add to my page”
5. Go back to the edit section of your FaceBook Fan page.
6. Look for the Static FBML app you just added.
7. Click the edit link in the Static FBML section.
8. Enter the box title and then go to the FBML form section below.
9. Paste in your email marketing form code and click save changes.
10. Finally, click the “Boxes” tab at the top of the page, click the pencil icon and select, “add to my wall.”
11. Go back to your Facebook Fan page and give it a test. You’re all done!
12. You can see mine and become a fan of Website Blueprint here.

The beauty of email marketing is that it is the perfect way to build prospects that have decided they want to hear more from you and about your product, service, or advice. Take advantage of it, grow your list, and watch your customer base grow.